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MBA Brand Marketing Internship

The Wendy's Company
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Overview

The Brand Marketing Internship provides exposure to many aspects of brand management (marketing plans, pricing, promotions, consumer relationship marketing and promotions plans, and business/ financial analysis). These challenging, highly valued projects are showcased in an end-of-internship presentation.

You will gain exposure to, learn from, and have the opportunity to work with industry-leading professionals within and outside of the Marketing & Innovation Department, including members of leadership. As a Wendy’s intern, you will be involved in key initiatives driving our business and the function forward. You will be expected to not just work under the instruction of your manager, but to exhibit initiative and creative problem solving in pursuit of your goals and tasks. Your 10-12 weeks with us will be unique and personalized based not only on our business needs, but also on your personal interests & development goals.

This Internship will be located onsite at our Corporate Headquarters in Dublin, OH. 

A relocation stipend will be provided. 

Specific Responsibilities Include:

  • Assigned one primary project for the 3-month term to include development of recommended marketing plan
  • Short-term, daily or weekly projects will be assigned to round out exposure to all facets of Brand Marketing and the organization

Wendy’s is the world's second largest quick-service hamburger company and was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

 

Education / Experience

  • 1st year MBA student with an emphasis in Brand Management/Marketing
  • Strong communication, analytical, organizational, leadership and interpersonal skills.
  • Self-starter who is results-oriented and exhibits responsibility, creativity and display intellectual curiosity.

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.