2024 Summer Content Marketing Intern

MARKETING SUMMER INTERN

Content Marketing

DAIKIN

Daikin is the world’s #1 indoor comfort provider, and a leading innovator and worldwide provider of advanced, high-quality air conditioning and heating solutions for residential, commercial, and industrial applications. Located just outside of Houston, Texas, the Daikin Texas Technology Park allows Daikin to consolidate manufacturing, engineering, logistics, marketing, and sales for Goodman®, Amana® brand, and Daikin brand unitary heating and air conditioning products in a 4.2 million square foot state-of-the-art manufacturing and business campus. The facility is designed from the ground up to encourage collaboration and innovation.

WORK WITH A LEADER

Daikin has a robust and established internship program. Our 10 to 12-week summer program provides students with the opportunity to work individually and in groups. Our interns impact real projects that help our business succeed and achieve their goals. Our employees' success helps define our success as an organization. That’s why we instill a culture of training, mentorship, and opportunity. Here, our work runs on collaboration, and our people have the confidence to ask questions, challenge ideas, and solve problems unexpectedly. As part of Daikin, our team members have immense opportunities to grow—and gain the confidence of working in a strong and expanding industry.   

SUMMER INTERNSHIP

During the internship, college students will:

• Work on an individual project with your direct team
• Work with other interns on a group project
• Interact with leadership in the company, including VPs
• Network across functions and teams
• Participate in social and team-building activities

JOB REQUIREMENTS

• Must be a US Citizen or Permanent Resident
• Graduation Dates:  December 2024- December 2026

JOB DESCRIPTION

The Content Marketing Intern will be responsible for developing and editing engaging content for multiple digital platforms, including social media, to attract and retain customers. An interest in writing, content marketing, and social media is essential for this position.

This role presents opportunities to identify and create relevant communications, fact-check, and analyze sources to support brand awareness and lead-generation activities. 

POSITION RESPONSIBILITIES

• Research, write, and edit content for digital and print communications including articles, brochures, ads, eBooks, websites, social media, etc. for use in a variety of marketing campaigns
• Create and optimize content considering SEO best practices and data
• Undertake content marketing initiatives to achieve campaign targets
• Collaborate with the design team and external agencies to produce high-quality, engaging content
• Work within campaign deadlines and editorial calendars, tracking content through the creation process and ensuring deadlines are met
• Edit, proofread, and audit current content for continuous improvement
• Analyze web and social media traffic metrics and apply lessons learned to increase audience and engagement
• Receive and respond to customer feedback through established digital platforms.
• Contribute to the development and distribution of social media brand guides
• Regularly refresh and circulate social media analytics reports
• Help with day-to-day maintenance of all social media platforms, this includes commenting and interacting with relevant content 

KNOWLEDGE AND SKILLS

During the internship, college students will gain the following skills:

• Content and Social Media Marketing Skills
• Digital Marketing Skills
• Knowledge of HVAC business
• Technical Aptitude 
• Proficient in Microsoft Office 
• Organized, self-starter with marketing, project management skills, and business acumen
• Ability to quickly grasp complex concepts and systems
• Build strong communication skills and a solutions-oriented mindset