Paid Search Specialist
The Paid Media Analyst will work with their clients and an account manager to define the accounts’ goals and strategy. They will be responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, and bid management and analysis of all assigned paid media accounts. The analyst will analyze, optimize, and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the account.
They are responsible, along with the Account Manager, for the success of their clients’ accounts and for achieving top client satisfaction rating.
This position requires a candidate that excels in data analysis, project management, and balancing established processes with creative thinking.
Successful candidates will be pro-active, detail-oriented, deadline driven, and enthusiastic. We are looking for professionals who want to work in a client-success focused, team-oriented environment. We want candidates who can easily manage multiple accounts within their book of business.
Responsibilities:
- Achieve success for all clients in your assigned book of business.
- Define customized PPC strategies to meet your clients’ individual needs.
- Analyze lead or sales performance data to identify campaign optimizations and refinements. Implement these optimizations and communicate them to the client as necessary in order to achieve the clients’ goals.
- Collaborate with other teams as needed, including analytics, IT (information technology), CRO (conversion rate optimization), SEO (search engine optimization), and social media.
Requirements:
- Minimum 1 – 2 years of paid search, display management, and/or web analytics experience.
- Knowledge of Paid Media concepts and best practices.
- Experience with Google AdWords and Bing Ads.
- Knowledge of MS Office suite, especially Excel.
- Superior organizational and analytical skills.
- Excellent written and verbal communication skills.
- Ability to build strong working relationships across different teams.
- Bachelor’s Degree in Business, Computer Science, Marketing, Math, Linguistics, English, or Economics preferred.
- Existing Google AdWords and Bing Ads certifications are a plus, but applicants who do not already have their certifications will be considered, and if hired, will be required to successfully obtain these certifications within the first 30 days of employment.
- Technical understanding of internet technologies such as HTML and JavaScript is a plus.
- Experience working with designers, development, analytics consultants, and search engine optimization consultants is a plus.
- Experience developing and executing A/B and Multivariate testing is a plus.
- Experience working with web analytics applications (Google Analytics, Omniture, Coremetrics, HitsLink, WebTrends or ClickTracks) is a plus.