Event Specialist
OVERVIEW
POPLIFE is hiring a part-time Event Activation Specialist to represent a spirits client in college markets. The Event Activation Specialist is responsible for creating engaging moments for Gen Z in college markets that raises brand awareness, attracts new Gen Z, and drives commercial and marketing success.
GENERAL ROLES & RESPONSIBILITIES
- Be a constant advocate for the Brand by making it part of your day to day social life.
- Develop cultural events and sampling opportunities at key accounts to encourage trial and purchase.
- Build strong relationships with key accounts and encourage consumption and sales at key accounts.
- Actively engage with Brands social channels to stay up to date.
- Create social media content that aligns with brand and legal guidelines.
- Distribute exclusive branded swag to peers.
- Attend weekly calls and maintain clear communication with internal teams.
- Submit accurate and timely reports weekly, monthly and quarterly.
- Manage budget responsibly when activating and supporting accounts.
QUALIFICATIONS/REQUIREMENTS
- 21+ years of age
- Bachelors Degree
- Active and influential social media presence
- Strong understanding of local trends and movements
- Outgoing, well spoken, and confident in commanding a room
- Direct ties to bar management, bartenders, lifestyle creators, and DJ’s a plus
- Events, hospitality or creator path as a plus
- Ability and willingness to work non-traditional hours (nights/weekends)
COMPENSATION & BENEFITS:
- Compensation commensurate with experience and skill set
- This is a part time contract position
- Growth potential available
- Business expense account to support the role